Abstracto

Surveying the Impact of Ethics and Professional Conduct of Employees on Customer Loyalty

Dr.Sh. Biabani, S. Asadbeigi

Financial science as a branch of the social sciences plays an invaluable role in the economic and business environment. Economic activity is not possible without relying on financial knowledge and managerial. The objective of this study is surveying the impact of ethics and professional conduct of employees on the customer loyalty. Statistical population of this study includes customers the various branches of Melli Bank in Hamedan (Iran). The questionnaire is used as instrument of data collection. Linear regression analysis was used to test the research hypotheses. Lateral purposes of research as well as is used t-test of independent groups and ANOVA to assess lateral results. Research results indicate that there is a significant relationship between ethics and professional conduct of employees on customer loyalty and the correlation between these two is high and positive