Abstracto

Managing Innovation in Creative Industries for Increasing Competitiveness: Case Study of Companies at Bandung - Indonesia

Yudi Azis, Dwi Kartini, Merita Bernik, Budi Harsanto

Innovation is now a key element in improving the competitiveness of businesses, however it is not easy to innovate successfully. The purpose of this study is to identify the key success factors in innovation to accelerate the improvement of competitiveness of the creative industries. This study is a qualitative study using case study method, in which interpretive approach used to build knowledge about the innovation of the companies to observe and interpret human interactions in real activities. Data were collected from primary data through observation and interviews. Data collection was conducted to elaborate on the information in understanding the background of the business, consideration of the internal aspects of the company, the factors of competitors, customers, how to get the business idea, how to design the products and produce as well as how to commercialize the product. Secondary data collection from various sources i.e. websites, magazines, books, and research reports. Cases were taken based on criteria such as receiving various awards, or be the first in its industry and as well as their business are remain continues and exist. Cases selected for each of the sub-sectors, namely: Subsector fasyen: Peter Says Denim; Art Subsector: Saung Angklung Mang Udjo, Museum & Education; Design Subsector: Wayang Golek Harja Giri; Subsector Music: Mocca; Architecture Subsector: Urbane Indonesia; Subsector IT: Digital Happiness; and Culinary Subsector: Amanda Brownies. This study has identified several key success factors, grouped in three stages namely idea generation, product design and production, and commercialization. To name a few of these factors i.e. Combination and Reverse Thinking, Community development concept, Creative human resources, Value for consumers, Word of mouth communication, and Spirit of entrepreneurship.