S. Sahu, A.K.Jana, S.Sarkar, K.C.Dora, S.Chowdhury
Aquaculture activities are the main livelihood for a large number of coastal populations. Various factors such as over uses of different chemicals, input of technical knowledge at the crisis time, quality control mechanism targeted to marketing strategy, sufficient supply of institutional credit and Government involvement in the export process, have caused the profit margin to a decline in 2012 with respect to previous years. An econometric modeling indicates and identifies the major factors. Assurance regarding an optimum output cannot be given even after taking the risk of huge investment. The export policy promotion and distinct quality measures are the major thrust area for the recent days. The requirement of Government’s effort s in implementing a proper planning and management oriented marketing strategies is necessary for the sustainability of the industry. The adoption of such measures can revive the shrimp industry, livelihood of the farmers, associated persons and make it a major contributor in earning foreign exchange.
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