Abstracto

An examination on Age Groups and Network Marketing: the opportunities and challenges

Taghi Vahidi

The human being has to meet their needs and requirements instinctively in order to be able to continue living in our planet. One of the most important instincts in humans is their needs for eating, drinking, clothing, etc. Therefore, we, as human beings, choose some products and consume them in order to have better life and also a long life. Attention must be paid that the consumption of goods and using services is a natural way for all age groups. All of the age groups need to meet their needs and requirements from various national and international resources. That's why the marketers are interested in both different age groups and various cultures in order to utilize their potentials for identifying the customer needs and finding the best methods for meeting their requirements. On the other hand, network marketing business is one of the modern phenomena of the current century which has been established on ICT (Information and Communication Technology) and internet facilities and is able to attract the attentions of many people around the world. Network marketing business is so attractive that many people join it every day all over the world and it will be more fascinating in the near or distant future. This study aims to shortly review the age groups and their needs and requirements as well as the role of different age groups in expanding network marketing business in the world and especially in Iran. In addition, opportunities and challenges of the network marketing specifically in differentiating network marketing and pyramid schemes has been somehow addressed in this research.